I don't buy that for a minute. USA companies got away with a lot until they got called on it - by better imported products. And it wasn't just cars and trucks. Same applies to small engine and power equipment. Briggs & Sratton, for example, sold much better engines in Europe that they did here. Why? Because we are a throw-away society. But when Honda came into the small engine market and outlasted Briggs engines 2 to 1, things changed fast.
By your reasoning, there would of been a big drop in quality in USA cars when imports got popular. That is NOT what happened in general. US cars retained the status quo, and many imports were shown to be much better. Typical US rig was considered "risky" at 60K miles and worn out by 100K. A typical Toyota and Datsun still ran fine at 200K. Some imports were worse also, e.g. Lancia, Peugot, Fiat, Borgard, Hillman, Morris Gargages, Trimumph, etc. What did happen is . . . people were finding out that imported cars were lasting much longer than the average US rigs.
If USA rigs had cost-cutting problems, much of that was due to inflated Union wages - with people making money WAY above thier skill levels. The import makers were hungry, and the USA makers fat, spoiled, and lazy. Same sort of syndrome occurs in any business over time. And maybe, it's happening a bit with Toyota now.
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