In my lawn mower equipment dealership I don't think we could survive if we DIDN'T take credit cards. For the last few years I'd say 75% to 80% of our transactions are paid by credit card. While I'm sure SOME of our customers could find a different way to pay, I'm certain not ALL would, and I can't afford to lose the difference. Our credit processing fees run about 1.75% plus 15 cents per transaction. In our business it averages out to just under 2% per transaction. With your expected average transaction amount you should be able to get as good a rate as ours, if not better. We take Mastercard, Visa and Discover but not American Express, as Am Ex still wants like 4% processing on their cards. I don't think I've ever lost a sale because we don't take American Express, the customers just use one of the other three.
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Today's Featured Article - Third Brush Generators - by Chris Pratt. While I love straightening sheet metal, cleaning, and painting old tractors, I use every excuse to avoid working on the on the electrics. I find the whole process sheer mystery. I have picked up and attempted to read every auto and farm electrics book with no improvement in the situation. They all seem to start with a chapter entitled "Theory of Electricity". After a few paragraphs I usually close the book and go back to banging out dents. A good friend and I were recently discussing our tractor electrical systems when he stated "I figure it all comes back to applying Ohms Law". At this point
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