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Re: Deere Still Standing - Why????


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Posted by NY 986 on June 18, 2015 at 06:50:48 from (174.252.32.242):

In Reply to: Re: Deere Still Standing - Why???? posted by dhermesc on June 18, 2015 at 05:54:45:

IH may have been more secure but had far more turmoil with stock holders and top management. I know this from talking to two people that were highly placed in IH or was related to someone who was. During the 1960's management was becoming increasingly divided over the direction of the company. There were quite a few that wanted the main emphasis on trucks and they got their wish in 1984 when Navistar was born. Deere stockholders and management were pretty unified about the future of Deere.


The 86 series tractors were not perfect but I think a first rate MFWD would have put a different light on them. The drive shaft out to the left versus the centerline just dampened enthusiasm then White expanded on their successful version with the 2-135 and 2-155.


The planters and combines were innovative but they both needed updates rather soon to remain competitive. I would argue though a smaller market segment that the 720 forage harvester and the 56 blower were more successful additions. The same with the 1190 m-c.


McCardell was from Xerox but he was not the only outsider to join a new industry. Increasingly the thought was to bring somebody in that might have a different take on an organization. His biggest negative was an itch to beat down the UAW as he had never seen terse labor relations at places such as Xerox. My father in-law work for Xerox during the McCardell years among others and while McCardell had faults he was far from the worst CEO for Xerox.


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