Because everyone wants to base their buying decision on price, which isn"t all bad, but a good established dealer likes to promote his product knowledge, parts and service support...as well as the extras that the real good dealers provide: free delivery, loaners, personalized service...and such. The dirty little secret is that in order to stay in business you have to be able to do theses things or you"re here today gone tomorrow, and the even dirtier secret is that you have to make a profit to do that stuff, the dirtiest secret is that dealers are in business to make money...no profit=no dealership. Everyone is shopping around on the net, calling and grabbing the cheapest price, then holdin" their azzz when they need the other stuff, so if I am that good, well established dealer with a large loyal customer base I want new potential customers to come in and see what they are buying besides the product. I worked ull time for and now moonlight at major brand dual line ag/construction dealer, we like you to come in and see why we are gonna cost a tad more than the internet guy 100 miles away who never has to see you again, or the new guy down the street that took on a line in his back yard. Bottom line is that no matter what the volume is, if a dealer can"t average a certain percentage of profit on each sale he doesn"t last, and if you are one of those good dealers, simply telling everyone what your price is over the phone results in lot of hangups!
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Today's Featured Article - Women and Tractors - More Views From the Farmer's Wife - by Teri Burkholder. The top ten reasons why the judges wouldn't let you participate in the stock antique tractor pull: Hey, this is stock! It came with that V8 in it! That "R" on my tires stands for "really old" not radial! Blue gas? We thought it was a pretty color! What wire hooked to my throttle?
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