A presence on the web is essential for any business today. Even if it's just a small site that doesn't do anything but explain who you are, what you do, where you are, and how to contact you. The web site just confirms that you exist; many people will check your website just to find out about you.
Some do's and don't's:
1. Do make sure your website loads quickly over dialup. Make sure you have only a minimum amount of graphics on your home page, and make sure all images are small (64 KB per image max). You can always put bigger graphics on other pages, but if it takes forever for your home page to load, the customer will give up. When testing how fast a web page loads, first clear your cache so you see it just as a first-time customer does.
2. Make sure it works and looks right with the most popular browsers. This means IE and Firefox as a minimum, with Chrome rising quickly.
3. Don't use Flash on your site. Ever.
4. Simple and easy to navigate beats flashy and incomprehensible every time. Remember, the point is to satisfy your customers' interest, not to impress your own management.
5. In this day and age, it's a good idea to make sure your site is accessible from a hand-held device.
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Today's Featured Article - Talk of the Town: The Saga of Grandpa's Tractor - by The following saga is from the Tractor Talk Discussion Forum. Someone. The saga starts with the following message: Hey guys I have a decision to make. I know what you all will probably suggest and it will probably agree with me way down inside, but here it is. I have a picture blown up and framed in my "tractor room" of a Farmall M. It was my Grandpa's tractor, of which whom I never got to meet. He froze to death getting this tractor out of the barn to pull a truck out of the ditch before I was born. Anyway my dad and aunt had to sell it at the auction,
... [Read Article]
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