In their day, Packard was a big innovator. They were the first to use a steering wheel rather then a tiller for steering. They invented the hypoid gear set as well as the tooling to make them. They were the first to offer air conditioning in an automobile - in 1939!!
Also, Packard did nor necessarily "lose their appeal" as another poster stated. They actually were the victim of the second worst business deal in the history of the USA. When they merged with Studebaker in 1954, that signaled the end of an era. Packard was as solvent company with plenty of assets. They merged with Studebaker to add a lower priced "working man's car" to their line of automobiles. They had unsuccessfully tried that a few years earlier when they tried to market the Clipper as a separate make. Unfortunately, Studebaker was deeply in debt and took Packard down with them.
What was the worst business deal in the history of the US? Guess!
Either way, when Packards were made, Cadillac was second best.
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