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Re: Acceptable dealer markup??


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Posted by Frantz on April 25, 2018 at 10:31:29 from (50.32.235.29):

In Reply to: Acceptable dealer markup?? posted by philip d on April 24, 2018 at 18:51:07:

Best is dishonest because it's an absolute and that doesn't exist, and there for is untrue, and therefor dishonest. I promise if you went back to the best price guy and found someone who had beat it for $100, they would have offered to match it.. so it wasn't really the best, just best at the moment and method you asked, and that doesn't seem to be what you're trying to accomplish with the quote around method. The OP example is rather extreme, and I never have justified the original dealing being upset, I just explained why they may not have been interested in giving a great price upfront. I also didn't suggest you should have just gone with the first price you see. I'm just saying there is a smarter way to do the price shopping and you should focus on good dealer support. Use your research to keep your preferred dealer honest. I'm very much a consumer advocate in sales, ask any of my bosses who wanted me to hold more, but I wrote my own deals so that was that. So some of you guys are not reading the meat behind my statements. You see a sales guy who says getting a bunch of different quotes is dumb and you presume I mean you should let folks take advantage of you, when I've said nothing of the sort.

Saying the salesman can't do anything for you is pretty short sighted too. I went to bat lots of times for my commercial clients. I also helped direct them to quality vendors for aftermarket parts, including ones that I could have sold them but thought it was in their best interest to let them take care of it themselves rather than use me as a middle man. That's the sorta stuff I'm talking about. All you folks getting up uptight (and yeah I'm being uptight too) because I said I am not interested in folks who only want me for a price are missing the real value a good salesperson can offer. That also doesn't mean you have to pay me any more that the "best price" guys. If you're not interested in that, you're not my sorta customer. And that's completely fine, but that was my point to start with. I don't want to just sell something and be done with it, and if you tell me all you care about is the price, then you really aren't likely to get a favorable response from me. I won't be rude, but if you won't come in and work with me then I'll go back to working with my actual customers. Unless it's an all stock unit, there is a fair amount of work that goes into getting the price sorted, and I'm not interested in doing that for you if you're not interested in doing business with me. If it's just a matter of price then again, you should be able to go in and work that deal out with one person. I never minded working off the invoice sheets. For my trucks it listed the holdback as well. What's a fair profit? Lets do this. Don't waste my time and I won't waste yours, but negotiating the price the the easiest part to get done and getting a bunch of quotes isn't the best way to to do it if you're educated in the process.

So yeah, I am not trying to justify the dealer that was $15k off, nor that they were upset with you. My own local equipment folks tend to quote high and that doesn't hurt my feelings. I go through the sales process and end up where I want to be that's fair. It really is that easy. As I said, I live in a competitive market, so perhaps if you're stranded with few options it's harder to work deals this way.


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