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Re: Acceptable dealer markup??


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Posted by Frantz on April 24, 2018 at 21:21:41 from (50.32.235.29):

In Reply to: Acceptable dealer markup?? posted by philip d on April 24, 2018 at 18:51:07:

I was making $60k a year by my 3rd year, not starving for sure, that's why I'm going back. My customers where as good to me as I was to them. I just see no value in tossing numbers at a wall and hoping they stick, and as a consumer, you don't get a better deal than you can with a little smart internet research and working out a deal with whichever deal or salesperson you like best. You save alot of time and build a relationship, which comes in handy if you have issues down the road.

IDK if equipment is the same as vehicles, but customer surveys matter to you your pay too. And folks who only price shop are much more likely to give a less than perfect survey. Perfection is the only score that matters, everything else is a failing grade. So it was much more enjoyable and profitable for me to just take care of people who actually wanted to be taken care of, and let the penny pinchers pinch someone elses pennies. My deals and the best in the market were withing a few hundred bucks, and if someone sat down at a buying table they'd end up with a better deal anyhow. Obviously old stock is a whole different game and that just depends on who has what, but I have told folks where the truck they want is that I couldn't get and they'd come back to me next time around. It is about relationships, not just price, at least if you're my customer.


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