Business have found collecting a nickel from everybody is better than trying to talk just a few to come in and spend $200. So the heat is on to add fees and fees and self renewing license deals and so on to -everything-. Add a $1.20 fee to every single sale you make and you are getting free money.
Businesses have found that data equals knowledge, and the more data they can collect and sift through the more they can add fees, the more they can use that knowledge to increase income.
So, we are blessed with more and more technology that does little for us consumers, but helps the main company a whole lot. And we consumers get to pay for the technology to boot.
Seed companies are falling over each other to buy high tech drone, weather, fertility, and precision planting companies so as they can access and control the data of the customers.
Along the way we get some benefits in nickels and dimes to us, but the dollar bills are going to the company that controls and owns the data.....
It is not any one company, it is just the new way of doing business.
Nickel and dime -everyone- and extract as much information as possible.
Phone and tablet apps, cars, farm machinery, construction equipment - phone the data home and give ownership to the big company, not the owner, and add a fee to every little thing.....
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Today's Featured Article - Third Brush Generators - by Chris Pratt. While I love straightening sheet metal, cleaning, and painting old tractors, I use every excuse to avoid working on the on the electrics. I find the whole process sheer mystery. I have picked up and attempted to read every auto and farm electrics book with no improvement in the situation. They all seem to start with a chapter entitled "Theory of Electricity". After a few paragraphs I usually close the book and go back to banging out dents. A good friend and I were recently discussing our tractor electrical systems when he stated "I figure it all comes back to applying Ohms Law". At this point
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