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Tractor Talk Discussion Forum

Tractor Magazine Analysis

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Way Up Here

10-20-2004 05:38:58




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You're gonna know pretty quick that I don't have too much to do today after reading this. I always wondered what the actual makeup was of any magazine so why not use Antique Power Magazine as a topic of study. It is probably pretty much the same as any "hobby-topic" magazine so I took an old back issue and started counting pages. This particular issue was 102 pages (including the front and back covers) so the results lend themselves nicely to an approximate percentage number too. Here's what I found:

Tractor Articles and Photos - 39 pages

Regular Features and Covers - 5 pages

Letters to Editor (with photos) - 7 pages

Supplier Advertising - 11 pages

Auction and Show Advertising - 22 pages

Book Advertising - 3 pages

Classified Advertising - 13 pages

Keep in mind I'm not doing this to knock the advertising but 50% of the magazine is advertising of one type or another which somehow suprised me. And I know that this is what pays the freight, I don't think much is made from the actual magazine sales themselves. It must cost a ton of money to publish a high-quality magazine like that one. Just thought it might be interesting for you.

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TimFL

10-21-2004 07:21:31




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 Re: Tractor Magazine Analysis in reply to Way Up Here, 10-20-2004 05:38:58  
One thing that really chaps my rear is these magazines that take an article and divide it by paragragph and scatter it across a bunch of pages. You start the article on pg 23 and by the time you are done reading it you are on pg 176. You go to the next paragraph 10 pages over and it is embeded in advertising.

Tims$.02



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JT

10-20-2004 09:52:13




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 Re: Tractor Magazine Analysis in reply to Way Up Here, 10-20-2004 05:38:58  
Though not a full tractor magazine, Farm and Ranch living is an interesting magazine. the only advertising they have is their own and not a lot of that, almost 100% reading.



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Steve (Magnolia, TX)

10-21-2004 07:36:46




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 Re: Tractor Magazine Analysis in reply to JT, 10-20-2004 09:52:13  
My folks got me a gift subscription to that magazine for Christmas, last year. Some good reading.
That same company puts out 8 or 10 magazines that're all that way (no advertising). A fine range of topics, too (cooking, gardening, country lifestyle, quilting, etc.), although I'd think most of them are "geared" more towards the womenfolk...

Steve



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txblu

10-21-2004 07:24:32




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 Re: Tractor Magazine Analysis in reply to JT, 10-20-2004 09:52:13  
Our electrical Co-op publishes a monthly with state wide articles about people, places and things. Real interesting. Really liked one they did on sausage mfg. in the state. How it was a family thing for generations, with orig recipies coming from european imigrants that emigrated thru Galveston or Corpus Christi, TX. Really like a good sausage.

Mark



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Txsprigger

10-21-2004 08:10:17




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 Re: Tractor Magazine Analysis in reply to txblu, 10-21-2004 07:24:32  
If you ever find yourself down South and a little east of Austin, gimme a holler. I live in the sausage capital, Elgin. Be glad to treat you, bro.



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Jim@concordfarms.

10-20-2004 08:42:59




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 Re: Tractor Magazine Analysis in reply to Way Up Here, 10-20-2004 05:38:58  
If you want to see a couple of magazines with a lot of advertizing, look at Reader's Digest and National Geographic. One recent issue of Reader's Digest was over 40 percent medical advertizing. They surely don't have any interest in capturing the under 80 crowd at all. With National Geographic, it's the other way around. Most of the ads are geared toward the SUV and soccor mom folks. What really burns me is all of those re-subscription coupons they stick in the magazines of subscribers. There's one magazine I subscribe to that you might as well open while standing over the wastebasket because of all the little pieces of paper that are going to fall out. And at least once a week I get a letter from them wanting me to buy my insurance from them, or take out a credit card with them. Sorry to rant. Jim.

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txblu

10-20-2004 09:51:37




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 Re: Tractor Magazine Analysis in reply to Jim@concordfarms. , 10-20-2004 08:42:59  
My feelings exactly. On the CC thing, I write all across the envelope: Rejected, Return to Sender. Don't know if it helps as they still keep coming, but makes me feel like I'm doing something to stop the harrassment deluge we're getting from all directions nowadays.

On the advertising, If I want something, I'll go looking for it. I don't like people sticking things in my face hoping I will buy..... pop up ads on www for example.

Mark

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JT

10-20-2004 09:57:49




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 Re: Tractor Magazine Analysis in reply to txblu, 10-20-2004 09:51:37  
Mark,
If you want to try to curb the tide of junk mail, if they send you something, open it, if it is a postage free return letter, drop it in the mail back to them, with nothing in it. If you mark on it rejected, return to sender, it costs them nothing to get it back, but if you mail them their postage paid by adressee letter, it will cost them each time you return one to them.
Jim



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txblu

10-20-2004 12:48:47




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 Re: Tractor Magazine Analysis in reply to JT, 10-20-2004 09:57:49  
I've done that too; only, I stuffed everything back in. Made a big fat wad.

The credit card companies are the one's that really gripe me. They pester and pester and deceive; charge exorbatent rates and other underhanded practices.

But it will only get worse so we need to learn to live with it.

Thanks,

Mark



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John (C-IL)

10-20-2004 16:45:43




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 Re: Tractor Magazine Analysis in reply to txblu, 10-20-2004 12:48:47  
I did that very thing just this morning. Why should I pay the garbage man to haul off their garbage? The USPS will carry it back to them and they will have to pay to dispose of it.



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Edchainsaw

10-20-2004 19:52:35




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 Re: Tractor Magazine Analysis in reply to John (C-IL), 10-20-2004 16:45:43  
As a USPS carrier... put those postage paid things back in the mail thats great for us. as we get credit and those junk mailers have to pay.. for a change.

Please dont put in refused because we cant do anythign but ( and you didnt hear this from me) but put it in the trash when we get back to the office.. since junk mail is unreturnable and unforwardable...



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Bartt

10-22-2004 15:48:29




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 Re: Tractor Magazine Analysis in reply to Edchainsaw, 10-20-2004 19:52:35  
This mail is called BRM {Business Reply Mail} The heavier the return envelope is, the more they pay. Ring any bells??



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txblu

10-21-2004 06:15:43




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 Re: Tractor Magazine Analysis in reply to Edchainsaw, 10-20-2004 19:52:35  
My postmaster and I have discussed this. After the discussion, I started reverse mailing:

Defined as taking the entire contents, including the original envelope, and stuffing them in the postage paid return envelope supplied.

Mark



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JT

10-20-2004 15:10:00




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 Re: Tractor Magazine Analysis in reply to txblu, 10-20-2004 12:48:47  
Makes good fire starter, though



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Mike (WA)

10-20-2004 08:10:24




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 Re: Tractor Magazine Analysis in reply to Way Up Here, 10-20-2004 05:38:58  
I'm pleased to have the advertising in tractor magazines- I'm usually as interested in finding a freebish valve for my Whiz-Bang 2000 as I am in reading yet another story about how many John Deeres some gentleman has. Advertising in tractor mags isn't as annoying as ads in general magazines, because it is invariably tractor related, and a good source of information as well.



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TomR Ont.

10-20-2004 13:27:32




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 Re: Tractor Magazine Analysis in reply to Mike (WA), 10-20-2004 08:10:24  
I wouldn't mind the tractor ads if they were not ashamed of the base price, and list it in the ad.



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txblu

10-20-2004 06:19:49




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 Re: Tractor Magazine Analysis in reply to Way Up Here, 10-20-2004 05:38:58  
Pick up a copy of a popular "rifle" magazine. The ad number will jump to the high 90's.

Mark



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