I am currently reading a book by Barbara Marsh titled, A CORPORATE TRAGEDY. It's about the demise of the International Harvester Company. A very interesting book and kinda sad. They had such brilliant leadership, yet were blind to the things that were slowly killing the IH business. They were so diversified that they didn't have the capital to maintain and upgrade their factories, to push sales, to do research, and any number of other things that require money.
Labor cost were a big problem for IH from as far back as the turn of the twentieth century when Labor unions began to form.
One of the companies biggest mistakes was in trying to quickly build and release tractors, trucks, and construction equipment that was poorly designed, in an effort to keep up with Deere, Cat and other big name brands. The bottom line was that they were more interested in "selling" than they were in research and development, mainly because "sales" brought in the money the company so desperately needed. Company management believed IH had such a loyal following, that regardless of poor design and an often a poor quality product, the customers would remain loyal. Time proved them wrong.
The book is no longer in print but can be borrowed from most state or local libraries.
Labor cost were a big problem for IH from as far back as the turn of the twentieth century when Labor unions began to form.
One of the companies biggest mistakes was in trying to quickly build and release tractors, trucks, and construction equipment that was poorly designed, in an effort to keep up with Deere, Cat and other big name brands. The bottom line was that they were more interested in "selling" than they were in research and development, mainly because "sales" brought in the money the company so desperately needed. Company management believed IH had such a loyal following, that regardless of poor design and an often a poor quality product, the customers would remain loyal. Time proved them wrong.
The book is no longer in print but can be borrowed from most state or local libraries.