Market share???? Tractors and combines

JD Seller

Well-known Member
Over on Tales a fellow posted about a harvest for a farmer with terminal cancer. This harvest was on Sept. 25th, 2016 and the farmer, Carl Bates passed on Nov. 1st, 2016. There are videos and pictures of this on the web. The say 10 combines, 16 semis, and 40 people where directly involved.

What caught my eye was the brand make up of the equipment there, mainly the combines. The pictures and video only show nine combines. Here is the brand split: MF (4), Gleaner (2), JD (2), and CIH (1). What really stood out was these numbers are just about the opposite of the market share numbers of each of all brands. The market share numbers I have seen are JD (40-50%), CIH (30-40%), AGCO brands (10-20%). I know local dealerships make a huge difference but for AGCO to have 6 combines and JD/CIH to have 3 just is odd.

I know the size of farm has a big influence too. The numbers I have the best data for are for tractors. If you look at Tractors by just horse power nationwide here is the split for over 40 horse power: JD 27%, New Holland 23%, CIH 17%, AGCO 10%, other 13%. Now if you go by farmers with over $500,000 gross income the numbers really change: JD 46%, CIH 32%, NH 10%, and AGCO 8%. New combine sales closely mirror the Tractors numbers when looking at higher gross income farmers.

So is the High number of AGCO brands because of area Dealer support??? Is it a factor of farm size?? Meaning that smaller farmers maybe more able to take time to participate in this type of deal??? Another thought too, did a dealer send some combines out or are these all farmer owned combines??? Maybe Mr. Bates ran MF combines and his dealer sent out some used trade-ins???

None of this really means anything. The pictures just got me to asking the why of it. LOL Winter evening boredom.

If you look at 10 year old and newer combines I only know of 4 AGCO band combines in my area. This is Gleaner and MF both. Also ONE Challenger brand. The rest are JD or CIH.
 
Greg: My Computer's auto correct puts the current year in when ever you enter a year. I usually catch it and change it to the year I want but I missed it. I miss the ability to edit our posts.
 
Greg where are you located??? I am just a night owl and just thinking about going to bed. It is 112:45 Am here. Sleeping less as I get older.
 
JD- I'm the next time zone East of you. It's 02:17 here.

I have my days and nights mixed up right now. I hate this time of year! (circadian rhythm).
 
Could it be the nature of the combine owners? Certain brands attract more humble but yet more charitable owners?
 
JD, I live 14 miles east of where that all went down, drive by the farm every time we haul to the ethanol plant. They have a JD dealer right up the road about 10 min. And a big Agco dealer a half hour away, starting to see more Massey stuff around again, seems to be cheaper horsepower than the big two. We have red and its 28-35 miles to go for three dealers, all the same company. They have guys that service New Holland right in town, quite a few in that area.
 
JD, interesting stats and in our area I believe the amount of Agco equipment is even less. What I find interesting is the income figure and how sales stack up. 30-40 years ago when working for a CASE dealer I noticed that the larger farm operations seldom ran CASE equipment for what ever reason. It was easy to see back then green was the choice for them. Red was popular also and the rest Case, AC and White had to scramble for. All were good servicing dealers. So back then was it a status thing? I have never figured it out. Today this area is almost red and green, and the green on the large farms only thing is gone.
 
As said before, location, location, location. Around here I would say 50% ++ of total machinery (older and newer) is John Deere, the rest is split between CIH, New Holland, Agco brands, in that order. I could count on one hand the number of newer Agco (MF, Gleaner, Challenger) combines in the county.
 
JD Seller, you are apparently an obsessive JD green fanatic! To be concerned enough that, in a story involving one field of 9 combines, assembling to help a needy neighbor, JD green didn't dominate, you would look up all kinds of statistics to prove that it might be an aberration! Come on! Neighborhoods differ. One could ascribe all kinds of sinister causes to this particular event. To suggest that a MF dealer chose to "flood the field" with MF combines is a stretch. Could it be that JD green combine owners are less likely to help a needy neighbor? Of course not! Things just fall together that way.
BTW, we have had only JD green combines for 50+ years, but we've continued that way because we are most familiar with those machines. Not because other brands aren't also fine machines.
 
Cool hand you misunderstood me. This area here had a MF dealer that had a good many MF 750 and 760 combines out. Then he closed about 10 years ago. There are NONE of the older MF around here. There is a MF dealer 30 miles south and one 40 north west. To find four newer MF combines would be hard. You would be hard pressed to find four newer MF combines in the 3-4 counties around me here.

Actually the one that surprised me the most was just one CIH. They have half the market around here. it is pretty well spit between JD and CIH around here. I looked up where this all took place and there are a good coverage of ALL BRANDS in the area. So the brand split just really stood out.

As for the "flood the field" comment. I actually thought that it would have been nice if the farmer had been a MF owner for his local dealer to make sure the farmer's brand was WELL represented. Nothing sinister about it. I was thinking a nice jester over a sales demonstration.
 
MN Scott: When the servers crashed on Chris and Kim there last fall the edit feature is not functioning since then. Chris says it is a programing conflict at the moment.
 
If, indeed, the MF dealer provided late model machines to this very worthy event, then I say, kudos to him! I don't understand why you find it necessary to defend your/our brand being outnumbered at the event. That, somehow, it was a competition event wherein quotas of brands should have been represented by "market share." Was John Deere somehow robbed of its rightful glory day? That's not what it was about! Why not commend these good neighbors for helping out in time of need without regard to the brands of equipment used?
 
rg ,, I was thinking the same thing ,,. around here the humble have old machines and plenty of heart and charity , ,. I know of 2 big time farmers within 2 miles of me , that would wait til the crop was lost and rent or buy the land out from under a sik man ,..and they do not run oliver, massey ,gleaner combines either
 
"JD Seller, you are apparently an obsessive JD green fanatic!" Wow. cool hand can you just calm down for a minute. I think it was an appropriate post and I found it quite interesting. I don't think there was any propaganda intended by anyone including JD Seller.
 
Cool hand : This post was not about the intentions of any of the combine owners or anything like that. I did speak positively about the harvest over on Tales in the original post. Not wanting to intrude on that post is part of the reason I posted this here on Tractor talk. YOUR MAKING a judgment about this post that is WAY off the mark. I could care less if JD has zero or 100% of the combines at the event. It just surprised me in that usually if you would get 10 combines/owners together in most areas the split between brands usually is closer to what the national sales averages are. That harvest being difference is what this post is about.

It appears to me YOUR the one having an issue with whatever you THINK my intentions where in this post.

Here is some news for YOU. I have bought five new tractors in my life. NONE of them have been a John Deere. Here is a list of them.

1) IH 1086 new, loved the IH 1466 that I own and my Grand Father bought new. Hated the IH 1086 because of the ride.
2) Deutz-Fahr DX 3.50 needed a hay chore tractor and I was good friends with a Duetz dealer. I liked the tractor but it was just a little small for my needs.
3) Deutz-Allis 6275 LOVED this tractor!! I wished I still had it. traded in the DX 3.50 for it
4) Allis-Chalmers 8010 MFWD tractor. The same Duetz Dealer made me a heck of a good deal on this tractor when Duetz bought Allis.
5) Ford 7710 tractor. The local dealer and I got in to trading several pieces and I ended up with the Ford 7710 that he had in inventory for over a year.

I do not own any of those tractors anymore. I just mentioned them to show I am not GREEN blind. I could easily have made this post about how CIH did not have number of combines that you would have thought would have been there.

Here was my intentions, period!!! I did find it odd that there where so many AGCO machines at this harvest. So I dug up the market share numbers. They supported what I though originally, in that while AGCO is getting stronger in areas they still are not a major player in the North-American combine market. While researching the market share numbers I found the other information that showed the split in market share based on gross income. I found the article/numbers interesting. Nothing more or less. I thought that the fellow on here might find them interesting too. I try to post about things that I find interesting and that I feel others might find interesting too.

As for leaning/supporting John Deere. There are two simple reasons for that. 1) I worked for JD dealerships for close to 25 years. 2)Until just last month I had a JD dealer 3 miles from my front door and another 7 miles, plus another 15 miles away. So just the simple fact that NO other brand locally could match the parts and service advantage of having three dealers in under 15 miles.

I dislike what JD company has done. I have posted about it and feel that JD will NOT continue to have their current market share. That is for other times.

So I just wanted a discussion about how the market share numbers vary nation wide. You know what really would have made my day??? If someone over by the fellow that died had said that these farmers all where close friends that shared the love of their equipment. Meaning MF or Gleaner.

Another bit of information I found while looking at market share numbers show that AGCO owners brand loyalty is the highest of all the major brands.
 
How about we list the Case and NH together like we did with Agco.

CNH has 40% over 40 hp. Same tractors different options. And paint.

They are also 42% on the bigger operations.
 

We sell tractor parts! We have the parts you need to repair your tractor - the right parts. Our low prices and years of research make us your best choice when you need parts. Shop Online Today.

Back
Top