Paul in MN
Well-known Member
I went in to pick up a few parts and then went to the sales floor. I asked one of the salesmen for a brochure on the new 2016 F 350s so I could start thinking about possibly upgrading from my 02. I was blown away with his response that Ford is no longer publishing sales brochures. "You can get all that stuff on the internet". Like this 70 yr old guy is going to eat breakfast or lunch or dinner while sitting at my computer? What is wrong with these people???? In my decades of experience, if you want to sell something (especially big ticket stuff), you need to sell the customer a dream first. I think Ford has forgotten about our "mature" segment of the population and is aiming to sell mainly to the young crowd who can't put down their "smart" phones.
We finally got to a place in life when wife wanted a step up from the Ford nameplate for her car, so we have owned a couple of Merc Grand Marquis. So in their infinite corporate wisdom, they killed off the Merc line. Of course the corporate people want to up-sell us into the Lincoln line. Well, we are NOT Lincoln or Cadillac people, so Ford leaves us the choice of going back to the Ford nameplate, or avoiding their hassle and buying a good Buick. The full size Buicks have pretty good reliability ratings now. Besides the Lincoln line now has different model cars named by 3 letters, but the first 2 letters in all lines are "M" and "K". How the heck am I supposed to make 3 letters into a dream that becomes a car I am proud of. Maybe I am just a wretched product of the 60's and 70's when cars had real names that somehow stirred the imagination and maybe some adrenaline.
Sorry Ford! You are not stirring up my dreams or imagination. Looks like I'll just have to be satisfied with running the next 100 K miles up on the 12 year old Marquis.
Rant over for now.
Paul in MN
We finally got to a place in life when wife wanted a step up from the Ford nameplate for her car, so we have owned a couple of Merc Grand Marquis. So in their infinite corporate wisdom, they killed off the Merc line. Of course the corporate people want to up-sell us into the Lincoln line. Well, we are NOT Lincoln or Cadillac people, so Ford leaves us the choice of going back to the Ford nameplate, or avoiding their hassle and buying a good Buick. The full size Buicks have pretty good reliability ratings now. Besides the Lincoln line now has different model cars named by 3 letters, but the first 2 letters in all lines are "M" and "K". How the heck am I supposed to make 3 letters into a dream that becomes a car I am proud of. Maybe I am just a wretched product of the 60's and 70's when cars had real names that somehow stirred the imagination and maybe some adrenaline.
Sorry Ford! You are not stirring up my dreams or imagination. Looks like I'll just have to be satisfied with running the next 100 K miles up on the 12 year old Marquis.
Rant over for now.
Paul in MN