? for Deere fans

What is the significance of the deer's front legs on the logo? Some are stretched out and some are pulled in.

When they were stretched out it was to represent where they were going. With them being pulled in, like on the newest logo it is suppose to represent where they have been and where they are looking to go. I think this is what it is.

Chris

From John Deere himself...

In 2000, John Deere unveiled the latest evolution in the trademark. This updated mark is true to the strong John Deere heritage. Yet, its sharpened antlers, angles, muscularity and attitude give the trademark an energized and dynamic edge. John Deere’s logo, after being known for decades as the "leaping deer,” for the first time is actually leaping upward instead of landing.


Throughout the years, refinements to the trademarks have reflected what the company was about at that point in time and what it saw as important to its future. The current version illustrates John Deere's determination to stay focused on being the premier company in its industries worldwide, while remaining firmly rooted in its basic values of quality, innovation, integrity and commitment.


The style and shape is reflective of today's technology world: bolder, stronger, high technology oriented. In the symbol itself, the deer's feet are rooted firmly into the ground for a strong leap into the new millennium. The body, head and antlers have a purposeful attitude, a sense of direction and a clear commitment to taking charge by running smart.

Here is a link to info on all of the Deere Trademarks

http://www.deere.com/wps/dcom/en_US.../about_us/history/trademarks/trademarks.page?

Interesting - thanks!

When they were stretched out, it was in the earlier days and reaching out to get customers... They gottem and gottem brainwarshed and now is pullin in all their money and tuckin it away :roll:

Right JD????

Have a good evening folks...

The current logo with the legs/feet under the animlal and deere leaning back is to represent the deere leaping forward.
So we were told when the new logo came out.

Just too many marketing & Advert. wonks not fully engaged in productive employment.

lloyd , I believe you have the exact correct answer! Anything else would assume they had some assemblance of intelligence. They have to change "SOMETHING" for the sake of ligitimizing the marketing dept.

When I drove past the Deere sign all the time on my way to work at IH, I always wanted to reach up there with a long stick and paste a bulls eye on it. My boss sold out, new owners were not my style. Later, I worked at that Deere dealership, they treated me really good so I never told them about my ambitions.I have no idea if the deer was leaping or landing, but do know they changed it's look a few different times over the years.

The notion that change equals progress is the driving force behind most (all?) of our beaureacratic governmental agencies. If it ain't broke fix it anyway.

Deere was responding to the concerns of animal rights activists.

I'm not impressed with Deere's "strong leap into the new millenium". They took their name off most of the small equipment - I think they wanted their name off because the quality was dropping; it's the only way they can compete against all the other junk. They seem to be getting out of the small square baler market; I just bought a new 328 and they only have two models now. The technology of the baler hasn't changed for 40 years; the dealer didn't even check the knotter system and we found that it hadn't been adjusted from the factory, would hardly tie a knot. They fixed it after much frustration in my hay fields. The paint job was full of runs everywhere. The only thing nice about it is that it's new. My old 24T was better built. I still like having a new one even with the rough start.

Yeah I'm not much of a fan or the "queer Deere" as we call it. Seemed stupid to me to change the most recognized logo in agriculture. Would be like ford going to bold block print inside the blue oval or chevy changing the bowtie to a + sign.