CaseIH Tractors and Equipment.

KevinBfromIllinois · Feb 16, 2015

Does anybody ever wonder why the name Case is still on everything along with IH, the equipment and combines all came from IH, the Magnums were maybe 50/50 when brought out the company went with the Red color possibly more poplar? Case did have its day way back, and IH got in trouble money wise with poor management, the company always promotes in there clothing and toys the IH name more by far, so not after a fight on this just wondering everybodys thoughts.

IH fan · Feb 16, 2015

Who bought who? That should answer the why is the Case name on them. IH fans should be happy Case did not totally remove the IH brand. That happened to our company... within a short time they got very touchy about the old name on anything.

Old weldor · Feb 16, 2015

The IH brand was more popular than Case I think that's why they seem to push it more. Strange since New Holland is involved now and supposedly everything is owned by Fiat!

Jim Naden · Feb 16, 2015

(quoted from post at 08:34:46 02/16/15)
Who bought who? That should answer the why is the Case name on them. IH fans should be happy Case did not totally remove the IH brand. That happened to our company... within a short time they got very touchy about the old name on anything.

Tenneco bought Case first and saved their Ag line from quietly disappearing, then Tenneco bought the IH Ag division and combined them.

MN Scott · Feb 16, 2015

Except for the motor the Magnums were 99% IH. IHC was all set to put them in production before they were sold to tennaco. About the only thing that had origins from Case were the Maxxum tractors. They were sold off to McCormick during the merger with New Holland and currently no products of CNH have Case mechanical heritage. The current Maxxums have Ford and Fiat mechanical heritage. So except for maybe some McCormick tractors Case is dead except for the name.

leon · Feb 16, 2015

I have it on very, very good authority that you're right on about the origin of the "Magnum" line.

DR. EVIL · Feb 16, 2015

Jim - I just did a bit of research. Kern County Land
Company, an oil prospecting company bought JI Case
in 1964. And Kern County was sold to Tennaco in
1967.

So Case was struggling to stay solvent in 1964! You
read Lee Klanchard's book, RED TRACTORS, and he
comments on how bad of financial shape Case was in.

Case was struggling to stay in business in the boom
times of the 1960's. IH was making and spending
money like they were one of the top five
corporations in the world!

fastfarmall · Feb 16, 2015

I think everybody has a good point,I remember when case came out with the 970-1070 series, at the state fair, the Case representative was a enthusiastic . young man, and stated Case was going to be ahead of it's time,instead of always being behind, from now on!! That Kern County Land Co, was that in California, or just a name???

FBH44 · Feb 16, 2015

Seems like I read somewhere, can't remember, that this is all owned by CNH, whoever they are, an Italian company headquartered in the Netherlands, with home offices in London.
I think also there's a huge idustrial division, Case backhoes and etc.,, not just CaseIH tractors.

DR. EVIL · Feb 17, 2015

Yes, Bakersfield, Can.

Another interesting factoid I read, TENNACO was short for Tennessee Gas and Transmission Co. They drilled natural gas wells and delivered gas via pipeline. Then used the profits to buy up struggling automotive part companies like Walker Mufflers and Monroe Shock Absorbers and several other co's. I know Tennaco owned a cardboard mfg Company back in the mid-1970's too, Think it was Continental Cardboard Corp. Plus they owned several large oil tankers.

IH fan · Feb 17, 2015

(quoted from post at 03:55:23 02/17/15) Yes, Bakersfield, Can.

Another interesting factoid I read, TENNACO was short for Tennessee Gas and Transmission Co. They drilled natural gas wells and delivered gas via pipeline. Then used the profits to buy up struggling automotive part companies like Walker Mufflers and Monroe Shock Absorbers and several other co's. I know Tennaco owned a cardboard mfg Company back in the mid-1970's too, Think it was Continental Cardboard Corp. Plus they owned several large oil tankers.

They owned Republic Paperboard which may have been owned by Continental at one time. Used to see Tenneco aircraft at the airport here from time to time. I heard they owned several aircraft and they all had the same grey and white paint scheme with a red T on the tail.

WellWorn · Feb 17, 2015

I'm sure my head would spin if I could get to know even half of who was behind what corporate manipulations that have kept certain names alive under the auspices of ever larger multi-national conglomerates. Obviously there are some sharp pencils among the bean counters, because they seem to understand "brand loyalty": there will always be people who buy Red if it still bears an IH. There will always be people who favor Case construction equipment because it's been what worked well for them for years; and people who will buy blue, well, because it now says New Holland instead of Ford (lol). Put a "Fiat" label and purple paint on all of them, and watch sales drop like a rock.

As someone who uses and appreciates 50+ year old equipment, what I feel is most important is the long term support still offered on what I own, and (Fiat/CNH)IH seems to be doing a darn good job.

ss55 · Feb 17, 2015

In 1902 J.P. Morgan merged the McCormick Harvesting Machine Company, the Deering Harvester Company and three other smaller agricultural equipment manufactures to form International Harvester Corporation.

How long did IHC keep the McCormick-Deering brand names before they dropped them, from 1902 to 1947? The McCormick brand name stayed longer until 1958. The Farmall brand name was also used from 1924 to 1973.

IHC sold its agricultural division along with the International Harvester name and the IH logo to Tenneco, Inc. in 1985, who merged it into their J.I. Case subsidiary. IHC changed its name to Navistar International Corporation in 1986.

KevinBfromIllinois · Feb 17, 2015

Thanks for not turning this into a bash party not what I wanted, I do love all the comments and input how this all might work out some day, I do have many friends on the Case sight Even though I am a die hard Red Man, so just saying Thanks for everybodys input so far.

IH fan · Feb 17, 2015

(quoted from post at 12:35:46 02/17/15) Thanks for not turning this into a bash party not what I wanted, I do love all the comments and input how this all might work out some day, I do have many friends on the Case sight Even though I am a die hard Red Man, so just saying Thanks for everybodys input so far.

Case was big here in this part of Kansas, probably bigger than IH. Almost every farmer I know has had a 930 Case at one time or another... probably almost as popular as the 4010/20 JDs. Don't remember running an IH for a farmer here in KS, but have run a 930, 1030 and 970 Case several times.

GreenEnvy · Feb 17, 2015

Case was somewhat popular here. But JD and IH were more popular and that was due to just more dealers. We farmed with IH and JD together back in the 50s and after owning a Case 500 I don't know why we didn't give those a closer look.
Awesome tractor from the dash forward.

jeffcat · Feb 17, 2015

Didn't it also have something to do with dealers and their size and placement?

Owen Aaland · Feb 17, 2015

You can add Newport News ship building operations to the things Tennaco controlled.

I've read that the man who was running the Case division of Tenneco was a die hard Case fan and that had a lot to do with the name of Case having more prominence than International Harvester.

CaseIH Tractors and Equipment.

KevinBfromIllinois

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Old weldor

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Jim Naden

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MN Scott

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leon

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DR. EVIL

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fastfarmall

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